• Dalton Stoltz

Types of Influencers

What is an influencer?

Over the last decade, we have seen social media grow rapidly in importance. In 2019, 3.4 billion people actively use social media - that's 45% of the world’s population.

Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.

This is why brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

Types of Influencers

1) Celebrity-Influencers

Celebrity-influencers are people with a vast number of followers on their social networks. Although there is no fixed number between the different types of followers, a common view is that celebrity-influencer have more than

1 million followers on at least one social platform.

Most celebrity-influencers are celebrities who have gained their fame from movies, sports or other such Industries and some have gained their vast followings through their online or social activities, or even both.

However, working with a celebrity-influencers Is very expensive and only massive companies will have the available resources to collaborate with them.

2) Mega-Influencers

Mega-influencers are one step down from the celebrity-influencers. You would consider people with followers in the range between 100,000 to 1 million followers on social media to be mega-influencers.

They are also more likely to be used by companies for brand collaborations because they are more accessible than celebrity-influencers.

3) Macro-Influencers

Macro-influencers are ordinary everyday people who have become known for their knowledge within a specific niche. As such, they have usually gained a sizable social media following between 20,000 to 100,000.

It is not just the number of followers that indicates a level of influence. It is the relationship and interaction that a macro-influencer has with his or her followers, that makes them so valuable.

4) Micro-Influencers

The nature of influence is changing and micro-influencers are becoming more common and more famous. Some have risen from virtual obscurity to being nearly as well known as traditional celebrities. This is particularly the case for Generation Z, who spend more time on the internet than watching television or going to sports or movies.

Micro-Influencers have around 2,000-20,000 Followers.

5) Nano-Influencers

The newest influencer-type to gain recognition is the nano-influencer. These people only have a small number of followers, but they tend to be experts in an obscure or highly specialized field.

In many cases, they have fewer than 2,000 followers but they will be keen and interested followers, willing to engage with the nano-influencer and listen to his/her opinions.

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